This is a crucial moment, a crucial song, for Southern rap overall, for rap music overall as a business, as big business, as the biggest business imaginable. “Make ’Em Say Uhh!” was the 1997 breakout hit from one Master P, born Percy Robert Miller, who rose from the Calliope projects in New Orleans to self-made multimillionaire superstardom as the colonel of his very own No Limit Records. Below is an excerpt from Episode 10, which explores the rise of Master P and No Limit Records with guests Micah Peters and Taylor Crumpton. Follow and listen for free exclusively on Spotify. But what does it say about the era-and why does it still matter? On our new show, 60 Songs That Explain the ’90s, Ringer music writer and ’90s survivor Rob Harvilla embarks on a quest to answer those questions, one track at a time. “Wonderwall.” The music of the ’90s was as exciting as it was diverse.
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